Meet The Owners!
Meet 'Co-Owner' Jenna Dwyer (DeFranco)
In December 2024, Jenna Dwyer earned two Bachelor of Science degrees from West Virginia University: one in Business Administration and another in Marketing. Her name was proudly included in the December 2024 commencement program of the John Chambers College of Business & Economics.
With a strong foundation in both business strategy and marketing, Jenna is uniquely equipped to navigate today’s dynamic corporate landscape. Her dual-degree background provides a comprehensive understanding of operational management, consumer behavior, branding, and communications.
Currently, Jenna serves as the Executive Assistant and Marketing Manager at AMD Industries Inc., where she applies her strategic mindset and creative skill set to support business operations, manage internal and external communications, and drive marketing initiatives. Her role allows her to blend organizational leadership with innovative branding efforts in a fast-paced, industrial environment.
Beyond her professional and academic accomplishments, Jenna is deeply passionate about fashion. She enjoys exploring style trends, curating outfits, and bringing creative ideas to life. This passion is amplified by collaborating with her sister-in-law—whether they’re styling together for events, sharing fashion inspiration, or co-creating looks for casual outings, their shared love for fashion remains a vibrant and meaningful part of her life.
Driven, creative, and relationship-oriented, Jenna thrives in collaborative environments—both in the workplace and in the boutique. Her educational grounding fuels her strategic thinking, while her fashion enthusiasm showcases her aesthetic eye and sense of personal expression.
Armed with her dual degrees and real-world business experience, Jenna is well-positioned for roles in brand management, marketing strategy, retail operations, or entrepreneurial ventures that merge her business acumen with her passion for fashion. Working alongside her sister-in-law, she may also explore creative projects or small-scale collaborations that blend family ties with professional pursuits.
Meet 'Co-Owner' Emilee DeFranco
Emilee DeFranco holds a Bachelor of Science in Finance from Robert Morris University and a Master of Business Administration (MBA) in Data Analytics from California University of Pennsylvania. Her academic journey reflects a commitment to excellence, analytical precision, and strategic thinking.
Emilee spent five successful years in the accounting field, where she applied her financial expertise to support business operations, ensure compliance, and drive efficiency. Her time in the corporate world sharpened her skills in budgeting, data analysis, and financial reporting—laying a strong foundation for future entrepreneurial endeavors.
After welcoming a baby girl, Emilee made the heartfelt decision to step away from the traditional workforce to focus on family. With a deep-rooted passion for fashion and a creative spirit, she partnered with her sister-in-law to launch DeFranco & Couture Boutique LLC—a fashion-forward brand born from their shared love of style and empowering women through curated collections.
Fashion has always been more than a hobby for Emilee—it’s a personal form of expression and a source of joy. She channels her creativity and eye for design into the boutique, blending modern trends with timeless aesthetics. Her business acumen, paired with her flair for fashion, has made her a driving force behind the boutique’s growth and vision.
Emilee exemplifies balance, blending motherhood with entrepreneurship, professionalism with creativity, and finance with fashion. She’s proof that career pivots can lead to purpose-driven paths—and that following your passion can create something truly beautiful.